I’ll help you influence prospects and buyers at every stage.
From top of funnel to beyond the sale, I meet audiences where they are and help move them in the desired direction. Each project starts with a simple, candid conversation: what’s the context for the piece, what purpose will it serve, and how will you measure success?
My creative process
B2B content writing isn’t about making art. It’s about maximizing ROI. Here’s what you can expect from me:
- I’ll get up to speed quickly on your company, your target market(s), and the industry landscape.
- I’ll internalize your brand/business challenges and goals.
- I’ll look for new messaging opportunities.
- I’ll craft content that’s smart, substantive, engaging, and effective.
With your insights as my starting point, I’ll bring a fresh perspective and lots of creative energy to the table. Together, we can work wonders for your brand image and your business.
My B2B content “checklist”
What are the hallmarks of distinctive, game-changing B2B content? The following presentations sum it up best.