Avoid the stress and expense of bad content. Partner with a seasoned pro.
Every B2B marketer, at one time or another, has been dissatisfied with a writer’s performance. You’ve probably felt the burn of wasted time and money as you scramble to remedy the situation at the eleventh hour.
Can you relate to these common B2B content writer “fails”?
- Difficulty capturing your brand voice
- Poor grasp of complex concepts and offerings
- Inability to write for high-level decision makers
- Lack of curiosity about the company, its UVP, and the broader market
- Technically correct but boring, generic content
- Unprofessional conduct or demeanor
I’ll deliver the quality, service, and value you expect.
With over a decade of experience developing B2B content and creative strategies, along with highly effective content assets, I know how to save you the pain and consistently exceed expectations.
Tap into broad industry experience and deep expertise
I began my professional writing career interviewing corporate executives and writing business profiles for market leaders such as UBS, Verizon, Wells Fargo, E.W. Scripps, Blue Cross and Blue Shield, Kuper Sotheby’s, Fifth Third Bank, Pioneer Investments, and Nationwide.
My writing has appeared in corporate blogs, white papers, websites, emails, presentations, and other content assets, along with leading publications such as Forbes, U.S. News & World Report, Newsweek, Inc., Bloomberg Markets, and the New York Times and Los Angeles Times Sunday magazines.
Between 2014 and 2019, Words in Effect achieved 400% revenue growth serving companies across the B2B spectrum. Bringing both entrepreneurial and in-house content, digital, and product marketing experience to bear, I can help you develop comprehensive strategies and outstanding content assets that drive pipeline, accelerate sales, and increase customer satisfaction.
Your go-to resource for B2B marketing assets that get results
With each new project, I’ll bring curiosity, empathy, and a results focus. This approach, coupled with a personal sense of loyalty and urgency, is what distinguishes my service, drives my creative process, and elevates my work product.
