Category: Branding

Becky Tumidolsky

October 14, 2014

The Perils of Writing Poorly: Punctuation Madness

For those of us who write, edit, and…

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Becky Tumidolsky

June 24, 2014

What Are Your B2B Instincts?

by Becky Tumidolsky We B2B marketers come in…

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Becky Tumidolsky

June 11, 2014

Making Peace with Less Content

By Becky Tumidolsky When I hear the phrase…

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Becky Tumidolsky

May 28, 2014

Thought Leadership Is Powerful, Provocative, and Poorly Understood: An Interview With Dr. Liz Alexander of Leading Thought

By Becky Tumidolsky Some marketers believe thought leadership…

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Becky Tumidolsky

April 11, 2014

Why B2B Content Is a Crummy Vehicle for Sales

By Becky Tumidolsky C’mon, admit it: At some point,…

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Becky Tumidolsky

March 28, 2014

Go Ahead. Expose Yourself! (Warning: For Mature B2B Marketers Only)

By Becky Tumidolsky For most B2B marketing professionals, the…

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