First Rule of Thought Leadership: Engage Audiences

Transmitting thought leadership with finesse
Check out my recent blog post for Leading Thought, “Transmitting Thought Leadership with Finesse.”

What do “thought leaders” do differently? They don’t just market their wares. They own the issues that affect their customers and prospects. (Think Dove’s “real beauty” campaign.)

Recently I was invited to join the content team for Leading Thought, a global thought leadership consulting firm, and submit my own contribution to the firm’s blog. I chose to focus on the concept of emotional intelligence (EQ) and how it relates to the success of thought leadership campaigns.


As a B2B writer, I’m also an audience advocate. I believe sincerity and empathy matter as much as the quality of content. For marketing communication to be effective, it must be a two-way street.




Since 2001, Becky Tumidolsky has written awareness-building content for B2B brands and their discerning audiences. Her work has appeared in leading publications such as Forbes, U.S.News & World Report, Bloomberg Markets, Newsweek, and Inc. as well as corporate blogs, websites, white papers, and other content assets.

Becky loves writing fluid, error-free prose. She’s even more passionate about building the foundation for her work—uncovering core brand distinctions, framing them thematically, and developing fresh, compelling narratives that advance corporate strategies.

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