What do “thought leaders” do differently? They don’t just market their wares. They own the issues that affect their customers and prospects. (Think Dove’s “real beauty” campaign.)
Recently I was invited to join the content team for Leading Thought, a global thought leadership consulting firm, and submit my own contribution to the firm’s blog. I chose to focus on the concept of emotional intelligence (EQ) and how it relates to the success of thought leadership campaigns.
As a B2B writer, I’m also an audience advocate. I believe sincerity and empathy matter as much as the quality of content. For marketing communication to be effective, it must be a two-way street.
Since 2001, Becky Tumidolsky has written awareness-building content for B2B brands and their discerning audiences. Her work has appeared in leading publications such as Forbes, U.S.News & World Report, Bloomberg Markets, Newsweek, and Inc. as well as corporate blogs, websites, white papers, and other content assets.
Becky loves writing fluid, error-free prose. She’s even more passionate about building the foundation for her work—uncovering core brand distinctions, framing them thematically, and developing fresh, compelling narratives that advance corporate strategies.