B2B content marketers: Do you know the sad, sad tale of Narcissus?
It’s a Greek myth about the destructive nature of self-obsession. For B2B content marketers hoping to build authority and market share by way of building relationships, it should serve as a cautionary tale.
This morning, I taught myself to use Prezi so I could create the slideshow presentation below. (Since it’s my very first attempt, I hope you’ll cut me some slack.) It lays out the simple, universal laws of audience engagement. I hope you enjoy it!
Share Your Thoughts
What other laws of audience engagement would you include? Which of these are most critical to B2B content marketing success? Please let me know in the comment thread below!
If the above link fails you, click here to view on Prezi.
Since 2001, Becky Tumidolsky has written awareness-building content for B2B brands and their discerning audiences. Her work has appeared in leading publications such as Forbes, U.S.News & World Report, Bloomberg Markets, Newsweek, and Inc. as well as corporate blogs, websites, white papers, and other content assets.
Becky loves writing fluid, error-free prose. She’s even more passionate about building the foundation for her work—uncovering core brand distinctions, framing them thematically, and developing fresh, compelling narratives that advance corporate strategies.